The next chapter in car infotainment: seamless mobile integration

Tina Jeffrey

According to a survey from Forrester Research, 50% of North Americans who plan to buy cars in the next 12 months say that technology options will play an important role in their purchasing decisions. The fact is, consumers want to remain connected all the time; they don’t want to park their digital lifestyle while driving. This begs the question: what’s an automaker to do?

Allow consumers to bring in content and apps on their mobile devices. We are becoming increasingly attached to our smartphones, and this is driving a trend towards mobile-centric car infotainment. The trend is of particular benefit to buyers of low-end vehicles, in which built-in features such as navigation and speech recognition can be cost prohibitive. A smartphone-driven head unit reduces costs by leveraging the existing connectivity and processing power of the mobile device; it also provides easy access to apps the consumer has already downloaded. In fact, integration between the mobile device and head unit offers numerous benefits: it helps the car keep pace with the consumer-device lifecycle, it endows the car with app store capabilities, and it lets the car connect to the cloud through the mobile device, eliminating the need for a built-in connection.

Using the phone's connectivity and

processing power to deliver apps and
software updates.

Design in-vehicle systems to be compatible with all leading smartphones. To satisfy this requirement, the vehicle must support both proprietary and standards-based connectivity protocols, using Bluetooth, USB, and Wi-Fi. Automakers will need to deliver platforms that include support for CarPlay, iPod Out (for older Apple devices), DLNA (for BlackBerry phones and other devices), MirrorLink, and Miracast, as well as the solution that the Open Automotive Alliance (OAA) promises to reveal later this year. By offering this widespread connectivity, automakers can avoid snubbing any significant portion of their prospective customer base.

Leverage and enable the mobile development community to build the apps consumers want. With companies like Apple and Google now in the fray, native brought-in apps will be a certainty, but automakers should continue to embrace HTML5 as an application platform, given its ”write once, run anywhere” mantra. HTML5 remains the most widely used cross-platform application environment and it gives automakers access to the largest pool of developers worldwide. And, as the first W3C vehicle information API specification is ratified, HTML5 application developers will be able to access vehicle information and develop compelling, car-appropriate apps that become an integral part of our daily commute.

In good company: QNX partner solutions at 2014 CES

Guest post by Peter McCarthy of the QNX global partnerships team

Peter McCarthy

If anyone thinks that creating an infotainment system is easy, they obviously haven’t thought about it hard enough. It is, in fact, a massive undertaking that requires seamless integration of navigation engines, voice technologies, app environments, HMI tools, Internet music services, smartphone connectivity, automotive-hardened processors — the list goes on.

No single company could possibly offer all of these technologies. And even if it could, it still wouldn’t address the needs of automakers and tier one suppliers, who need the power of choice. Any company building an infotainment system needs the flexibility to combine Navigation Engine A with Processor B and Bluetooth Solution C.

Enabling customers to enjoy such choice without worrying about integration issues is something that QNX works very hard at. For evidence, look no further than our latest technology concept car, a modified Mercedes-Benz CLA45 AMG, which debuted this week at our CES booth. The car integrates an array of partner tech, including:

• voice recognition from Nuance
   
• navigation engines from Elektrobit (EB), Kotei Informatics, and HERE
   
• automotive processors from Texas Instruments
   
• MirrorLink smartphone-to-vehicle connectivity from RealVNC
   
• Android Jellybean version of iHeartRadio
   

Meanwhile, the head unit in our reference vehicle, also featured in the QNX booth, integrates several partner apps and holds the distinction of being the world’s first in-vehicle implementation of Qualcomm’s Snapdragon Automotive Solutions. And if that’s not enough, our booth contains demos of a navigation engine from Aisin AW and a digital instrument cluster built with HMI tools from HI Corporation.

Mind you, the action isn’t restricted to the QNX booth. Several partners have also gotten into the act and are demonstrating QNX-based systems in their CES booths and meeting rooms. For instance:

• Elektrobit — Demonstrating a new concept electric vehicle that sports an instrument cluster and infotainment system based on the QNX Neutrino Realtime Operating System.
   
• Freescale — Demonstrating the QNX CAR Platform for Infotainment on its i.MX 6 Applications Processors for Automotive.
   
• Gracenote — Demonstrating how its technology can personalize the in-vehicle music experience, using a system based on the QNX Neutrino OS.
   
• NVIDIA — Demonstrating Audi's newest infotainment system featuring the NVIDIA Tegra processor and the QNX Neutrino OS.
   
• Qualcomm — Demonstrating the QNX CAR Platform on Snapdragon Automotive Solutions.
   
• Red Bend Software — Demonstrating virtualization technology that runs the QNX CAR Platform and a digital instrument cluster on dual displays driven by a single processor.
   
• Texas Instruments — Demonstrating the QNX CAR Platform running on its latest Jacinto processors
  

For the fully skinny on QNX partner technology at CES, I invite you to check out our press release, along with joint announcements that we have issued with Aisin AW, HERE, HI Corporation, and Qualcomm.

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About Peter
When he isn't talking on oversized mobile phones, Peter McCarthy serves as director of global partnerships at QNX Software Systems, where he is responsible for establishing and fostering partnerships with technology and services companies in all of the company's target industries.